The Marketing Plan - Product Concept and Packaging Decisions

The market place Plan\n\nPart A: Product Concept and forwarding Decisions:\n\nThe product that we have created is a system serve that comes unitedly in two break in stores for him and her. Each pack succession comes with a poof for the fe male and a tone down cloth with the very(prenominal) properties of the poof for the male. The target market for our product is females and males aged 17-25. simply it is for males and females as the product has the frame wash for each gender. provided also the target age is that because 17 could be as young as plurality atomic number 18 that would maybe be living with a atom of the opposite sex, and we mat that oft older than 25, nation may not feel committed to that sort of product.\n\nThere are many unique merchandising points linked to our product. The unified his and her wash where the bottles come connected in concert, or butt also be sold separately. The male bottle comes with a free wash cloth and the female with a fre e poof, the colour of the sludge is dirty for His and intercept for Hers, we make it that way because pink and blue are the well-known influence for males and females. Un care most early(a) claywashes, this one foams either pink or blue and waistcloth that colour until washed off. The generic wine name for the product is be wash. The note name of this body wash is called Excess. We chose this because we felt it was a quick anxiety grabber name that would attract people to the product. Our company name is MK2. The bottles contact in concert to create a triangular shape. This way they digest be sold together in a matching set, or as singles. They are in a clear, well squeezable container so that you can see the colours of the crystal clear through the bottle. The male body wash is called HIS, and the female is called HERS. We did it like this because it is catchy and straight to the point. The brand symbol/logo is the male and female signs. The shape of the bottle is uni que and easily catches your attention. interchange separately, the shape is a flex triangle, but put together it forms a big equal triangle. The size of the bottle is dispirited big enough to bound a fair come if the body wash, but isnt too big so that it is bulky...If you want to get a full essay, order it on our website:

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