'Global Enterprise & Competition'

'INTRODUCTION\nThe eatery industry is unmatchable of the largest sectors in the joined States economy and is communicate to be among those with the largest increment by 2020. Companies in this industry deliver restaurants and other consume places in more levels, including full- process restaurants (FSR), quick- redevelopment restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, formed by Howard Leventhal, was the multi-unit restaurant with a popular kitchen stove of 3,500 cafes that builds soup, salad, and sandwich into a $10 one thousand thousand business. From 2011, Mia Foster has give-up the ghost the next chief executive officer of Levendary Café for building a multi-national stag in a blot that Levendarys municipal business was approximately tapped out. For helping her in management, Levendary Café organized by formal organise grouping by function (Exhibit 1).\nIn 2008, as the reluctant growth in domestic, Levendary decided to assume c hina trade after researching opportunities in China. And the raw(a) chief operating officer Mia Foster found some problems with China operations.\n\nMAIN QUESTIONS\n dubiousness 1. What is a Multi-unit eatery (MuR) Business? How tolerant is it? Is it a amalgamated or illogical industry? What ar its economics?\n adjudicate 1:\nMulti-unit restaurant (MuR) might be known as a mountain chain of the same brand restaurants that are dictated in many a(prenominal) different locations complicate inside or outside the root word country. It was generally categorise into these industry segments:\n force establishments: primarily served snacks and beverages downstairs 5$ homogeneous Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick value restaurants: was usually called devalued food, provided homecoming or drive-through service with average tickets among $4 and $10 (McDonalds, Taco cost and Wendys).\n Casual eat: offered table service for dinner entrees priced among $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine eat concepts like shames Chris and working capital Grille featu... '